Founded by Do Won & Jin Sook Chang in 1984, Forever 21 has been on a rough ride this 2019 and even on the brink of filing a bankruptcy. As much as they wish to recover, things just got worst with a $10 million lawsuit from Ariana Grande over a “Look-Alike Model” in Forever 21 advertisement and social media.
An exclusive statement made to Today Style, Forever 21 responded to the lawsuit saying, “Forever 21 does not comment on pending litigation as per company policy. That said, while we dispute the allegations, we are huge supporters of Ariana Grande and have worked with her licensing company over the past two years. We are hopeful that we will find a mutually agreeable resolution and can continue to work together in the future.”
Court documents suggest that Forever 21 negotiated with Grande for an endorsement deal last year, but the deal broke down after Grande was not offered an amount she felt was sufficient “for an artist of her stature.” Grande’s camp alleges that the look-alike model in question was hired after Grande turned down the company. The official complaint from Grande’s team reads, “The campaign capitalized on the concurrent success of Ms. Grande’s album Thank U, Next by publishing at least 30 unauthorized images and videos misappropriating Ms. Grande’s name, image, likeness, and music in order to create the false perception of her endorsement.”
Check out the pictures comparing Ms Grande and the model at Today Style and share your thoughts if the “Like-Alike” claim is legit or not.